ALDI AustraliaGo full Christmas.
Defiantly festive in the face of adversity.
It was the Christmas after the lockdown, and social distancing laws were still in effect. Australia was craving togetherness and a lighthearted Summer holiday from all the overwrought emotion.
So, to get people smiling again, ALDI cloned Santa eight times, donned his best swimsuit, and gave Aussies some much-needed Christmas ridiculousness.
Proving that, no matter what, there’s always one supermarket that helps you “go all out” for less.
The fully integrated campaign got Aussies smiling and dancing through ALDI checkouts with more Christmas than ever – gifting ALDI their best and most successful Christmas to date.