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SHOP ALDI FIRST
Encouraging supermarket non-monogamy.
ALDI shoppers aren’t always faithful. And that’s totally fine. In fact, being open about grocery infidelity helped convince Aussie shoppers they’ll always save more if they shop ALDI first. A romantic drama played out at checkout number three.
And when our dreamy cashier, Noah, caused ALDI fans to confess their innermost feelings on social media, he responded with personalised videos, declaring ALDI’s undying love and endlessly low prices. Swoon.
Then, on Valentine’s Day,
Love should set you free.
So, as a Trolley Token of our Love, we released a universal trolley token that can unlock any supermarket’s trolley. Because at ALDI, we’re strong enough to know that what we have is real: savings.